Browse opportunities · Sport · Las Vegas, NV
Las Vegas Bowl
The opportunity
Roaring Fork Agency represents the Las Vegas Bowl in seeking one entitlement sponsor for the nationally televised college-football postseason event at Allegiant Stadium. The opportunity combines ESPN exposure, New Year’s Eve positioning, Bowl Week programming, field and event identity integration, hospitality and promotional activation.
Audience and partnership context
RFA identifies college-football fans, participating-team alumni and fan bases, Bowl Week attendees, Las Vegas visitors and sponsor customers, employees and partners as core audiences. The game is stated to be televised nationally on ESPN.
- 2025 attendance: 38,879 fans (RFA source-reported)
- 2026 event: December 31, 2026 at 12:45 p.m. PT (RFA source-reported; Allegiant Stadium, nationally televised on ESPN)
- Partnership term: Three-year 2026–2028 entitlement opportunity (RFA source-reported; subject to current availability)
Availability: RFA states that the entitlement sponsorship is available for a three-year 2026–2028 partnership. Final rights, deliverables, approvals, dates and continuing availability require confirmation with RFA.
Investment: Custom pricing — The public RFA source does not publish an actual sponsorship price.
Business objectives: Brand awareness, Hospitality, Lead generation, Community impact.
Activation formats: Advertising, Content integration, Hospitality, Naming rights, On-site activation.
Authorized sponsorship contact: Paul Bryant Birdwell at Roaring Fork Agency. Email the representative.